Herrling Clark Law Firm Ltd.
When Your Future is at Stake

Appleton car accident attorney soft tissue injuriesA car accident can cause a variety of different injuries, including concussions, fractured bones, whiplash, and internal bleeding. One issue that is often not considered, however, is the fact that a crash can also cause different forms of soreness throughout the body. An automobile accident that occurs at 40 miles per hour can involve impact forces up to 12,227 pounds. This type of pressure can cause significant pain in many areas of the body, and this may indicate serious underlying injuries. If you have been involved in a car accident, it is important to discuss your case with a knowledgeable personal injury attorney to determine your next steps. In the meantime, here are three things that victims should understand about post-accident soreness:

1. Soft Tissue Injuries Are Very Common

Whiplash is one of the most common injuries that can result from a car accident. This type of injury is characterized by strained neck muscles, tendons, and ligaments, and it can occur when the neck and head are jolted back and forth in a rapid motion. The headaches and resulting soreness can last for days, weeks, or even months. A person may also experience torn muscles or ligaments, and this can lead to scar tissue that causes significant and ongoing complications.

Soreness may intensify in the days following the crash. Due to the possibility of delayed soreness, it is important for accident victims to receive a medical exam immediately after the incident. Treatments such as chiropractic care, physical therapy, or gentle exercises are often recommended to auto accident victims.


Green Bay rear-end car accident attorneyAccording to the National Highway Traffic Safety Administration (NHTSA), rear-end collisions account for roughly one-third of all automobile crashes. Rear-end collisions carry a high risk of spine, neck, and brain injuries for victims. In an effort to prevent collisions, many automakers are offering crash-prevention technology in the newest models of cars. Despite cutting-edge technology and numerous safety features, roughly 2.35 million Americans sustain accident-related injuries each year. If you have been injured in a car accident caused by another party, you should consult a personal injury attorney to learn about your legal options.

How Does Crash-Prevention Technology Work?

According to the Insurance Institute for Highway Safety (IIHS), drivers whose cars feature crash-prevention technology are 78% less likely to be involved in an auto accident. Crash-prevention technology includes several different features, including:

  • Rearview cameras
  • Rearview parking sensors
  • Rear automatic emergency braking
  • Rear cross-traffic warnings
  • Lane change or blind side warnings 
  • Forward collision indicators

Safety Features Alone Cannot Stop Car Accidents

Although crash-prevention technology can help to reduce the likelihood of a car, motorcycle, or truck accident, it cannot completely eliminate the possibility of a crash taking place. There are many reasons why accidents cannot be fully avoided, such as:


Green Bay Personal Injury Attorney for Distracted DrivingDistractions on the road can come in many forms. Drivers may lose focus on the road when they adjust the radio, reach for an item on the floor, check the GPS, apply makeup, or even stare out the window at something on the side of the road. Cell phone usage is one type of distraction that can lead to serious consequences. Together, all of these distractions have contributed to thousands of accidents and deaths. In 2017 alone, 3,166 individuals lost their lives due to a distracted driver, according to the National Highway Traffic Safety Administration (NHTSA). Despite updates to state laws regarding using cell phones while driving, accidents continue to happen at an alarming rate. If you have been injured in a car accident caused by a distracted driver, you will want to speak with a knowledgeable personal injury attorney to determine your next steps.

What Is the Law Regarding Cell Phone Usage?

In an effort to reduce cell phone-related distractions, Wisconsin lawmakers have taken great strides to strengthen the laws regarding cell phone usage. Per Wisconsin statute 346.89(3)(b)4, drivers may legally use a cell phone to communicate in a hands-free format, as long as the driver does not need to hold the phone. Drivers are permitted to text only with the assistance of a voice-activated function that does not require manual operation of the device. In Wisconsin, it is illegal for a motorist to:

  • Type or read text messages and emails
  • Use any application (other than maps) while driving
  • Hold a phone while using the speakerphone function
  • Make or answer calls by pressing multiple buttons

These laws apply to the operator of the vehicle as long as the car is in drive, which means texting at a stoplight is also prohibited. Furthermore, it is illegal for anyone with a probationary license to use a cell phone, even with hands-free options.


Green Bay car accident attorney emotional traumaCar accidents can cause thousands of dollars’ worth of physical damage. An accident can result in serious personal injuries, leading to medical expenses and ongoing treatments. Not surprisingly, the shock and devastation caused by an accident can also lead to emotional trauma. Survivors of a wreck may experience anxiety (especially while driving), post-traumatic stress disorder (PTSD), and depression. If you have been seriously injured in a car accident and are experiencing extreme emotional responses, it is important to speak with an experienced personal injury attorney to determine your options for receiving compensation.

Identifying Symptoms of Emotional Trauma

Every accident victim experiences emotional trauma in different ways. Some victims may immediately feel shaken up, while others may develop symptoms slowly over time. In general, there are several types of emotional trauma that a person may experience. Common symptoms of PTSD include:

  • Recurrent nightmares
  • Inability to sleep (or sleep well)
  • Sudden outbursts of anger
  • Feeling out of place (emotional numbness)
  • Feelings of anxiety or hopelessness
  • Feeling “on edge”
  • Inability to relax
  • Flashbacks

According to the Anxiety & Depression Association of America, PTSD is common. In fact, nearly 8 million Americans are currently diagnosed with this affliction. The good news is that there are a variety of treatment options available.


Green Bay Rideshare Car Accident AttorneyRidesharing has become increasingly popular in the United States due to its convenience and affordable prices. In 2018, an estimated 36 percent of Americans used ridesharing, which was an increase from 15 percent in 2017. An additional reason ridesharing has skyrocketed is because it can reduce the risk of car accidents caused by drunk drivers and other unsafe motorists. However, rideshare drivers can still be involved in accidents caused by themselves or other drivers. If you were the victim of an automobile crash involving a rideshare driver, you may be eligible for compensation. To determine if you have enough evidence to build a case, it is important to speak with a personal injury attorney.

Do Ridesharing Services Carry Insurance?

Public transportation services, including taxis and limousines, must carry insurance. Since ridesharing services such as Uber and Lyft are considered public transportation services, they too must have insurance. The difference between ridesharing providers and other forms of public transportation is that rideshare drivers use their own vehicles as opposed to one owned by the company. Rideshare drivers are not considered employees of the parent company; instead, they are treated as independent contractors.

In Wisconsin, auto insurance is required for all vehicles, which means that all rideshare drivers should have insurance. Rideshare companies, including Uber and Lyft, also carry insurance coverage for their drivers, but there are limitations to these policies.

Appleton Office
800 North Lynndale Drive
Appleton, WI
(920) 739-7366
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2740 South Oneida Street
Green Bay, WI
(920) 468-7366
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105 East Waupaca Street
New London, WI
(920) 982-9652
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510 North Koeller Street
Oshkosh, WI
(920) 385-0616
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  • American Association for Justice
Herrling Clark Law Firm Ltd. is located in Appleton, Wisconsin, and serves clients in Fox Valley, Outagamie County, Brown County, Door County, Kewaunee County, Manitowoc County, Sheboygan County, Fond du Lac County, Calumet County, Winnebago County, including Appleton, New London, Clintonville, Neenah, Oshkosh, DePere, Fond du Lac, Sheboygan, Manitowoc, Kewaunee, Sturgeon Bay, Marinette, Neenah, Chilton, Menasha, Shawano, Waupaca, Wausau, and Green Bay, Wisconsin.
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